Inside Showtime's Huge Experiential Marketing Push for The L Word: Generation Q

Screenings, 29Rooms installation and a branded cruise are tied to the series reboot

Fans of The L Word will soon see characters such as Bette (Jennifer Beals), Alice (Leisha Hailey) and Shane (Kate Moennig) grace their screens again in The L Word: Generation Q, Showtime’s reboot of the drama series that premieres Sunday.