Inside Showtime’s Huge Experiential Marketing Push for The L Word: Generation Q

Screenings, 29Rooms installation and a branded cruise are tied to the series reboot

a theater marquee for a screening of the l word reboot series
The campaign kicked off with a screening of the first episode at the Castro Theatre in San Francisco on Dec. 3. Flee Kieselhorst for Barak Shrama Photography

Fans of The L Word will soon see characters such as Bette (Jennifer Beals), Alice (Leisha Hailey) and Shane (Kate Moennig) grace their screens again in The L Word: Generation Q, Showtime’s reboot of the drama series that premieres Sunday.

ian.zelaya@adweek.com Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.
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