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Add Grey Goose to the list of brands hiring popular Instagrammers to help get its message out.
To promote the Bacardi-owned vodka marketer’s new Cherry Noir flavor, Interpublic Group agency R/GA’s Chicago office commissioned four smartphone photographers to snap shots for its own Instagram stream—and share with their own followings, which total in the hundreds of thousands.
The talent: Dan Cristea (@konstruktivist), Andie Drye (@andielinn), Chris Ozer (@chrisozer) and Kai Regan (@blitzkregan). The target: 25-34 year old early adopters of new technology.
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