Inside Pornhub's Crusade to Tear Down the Taboos of Watching Sex Online

Can an adult site become a mainstream brand?

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Even if you aren't one of Pornhub's 50 million daily visitors, you've probably heard the site's name this year in a surprisingly safe-for-work context.

Maybe you read about its non-pornographic ad design contest, Times Square billboard, Arbor Day tree planting initiative or any of the other mainstream, unsleazy marketing pushes that the brand (and it most certainly is a brand) has used to expose itself to a wider audience.

"As our data shows, people all over the world watch porn—so why be ashamed of it?" said Corey Price, vp of Pornhub.



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