Inside Philips' Lovely, Time-Traveling Stop-Motion Ad Showing How Lighting Has Changed

One family and 150 years in 85 seconds

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IDEA: Still using that same old incandescent lightbulb that was invented in the 19th century? Get with the program, Luddite.

That's the basic message, told more charmingly, of this expertly constructed stop-motion spot from Iris Worldwide for Philips Hue lighting.

The wireless bulbs are connected through WiFi and can dim, change color (to any in the spectrum), flash, pulse and more at the touch of a finger. To showcase such impressive modernity, Philips went way back into the past, as a fixed camera shows the same family in the same room through six time periods—the Victorian era, the 1920s, '40s, '60s, '80s and today.



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