Inside Papa John’s Transformation: How Diversity and Marketing Leaders Are Changing the Brand

A new campaign and a focus on diversity and inclusion

Papa John’s is ready to embark on a new chapter—one without founder and former chairman John Schnatter, who was publicly ousted from the brand (and all of Papa John’s marketing) following his use of the N-word and other racially insensitive comments on a conference call back in May. Since then Papa John’s has moved quickly to show the world that the brand is not defined by one man’s actions—from rolling out a new marketing campaign without Schnatter to making plans to drop the apostrophe from the company’s name and branding.

@ktjrichards katie.richards@adweek.com Katie Richards is a staff writer for Adweek.
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