Inside Native Deodorant's First Ad Campaign, Which Celebrates Saying 'No' to the Bad Stuff

The natural products get a bold, upbeat introduction in a new 30-second TV spot

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In its first broad base marketing campaign, Native Cosmetics is looking to move beyond cult status and into the mainstream, positioning its aluminum- and paraben-free deodorant as something that works for everyone.

Launched as a direct-to-consumer deodorant brand in 2015, Native quickly gained a dedicated following among environmentally- and health-conscious circles online. Its community is highly engaged with the brand, in constant communication with Native about what they like, don’t like and hope to see in the future.

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