Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
It’s a late day in November and Danny DeVito is waist deep in a chocolate pool—well, he’s not exactly wading in molten chocolate, but a liquid mixture of sorts. This brown soup is meant to resemble a chocolate pool and it will, after some retouching in postproduction. Mars and BBDO are in the midst of filming a 30-second M&M’s spot for the Super Bowl airing on Feb. 4. During the shoot, 713 gallons of said concoction have been sitting uncovered for 12-plus hours on the New York City lot at Paramount Studios in Los Angeles.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in