Inside the Minds of Gamers

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From an ad-agency perspective, it’s just what the world doesn’t need: a burgeoning industry whose customers seem not to care much about its ads. But that’s one image to emerge from an MI6/E-Poll Market Research report released this month, based on February polling of 13-64-year-olds who own a gaming device and play at least one hour per week.

Among other things, the poll examined the hierarchy of factors ranked as very influential in a purchaser’s choice of a new game.

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