An Inside Look at IHOP’s Social Media War Room on National Pancake Day

Tweets on fleek

Tuesday was a glorious day that had high school kids ditching school and pancake fiends pledging their undying love to a fast-casual restaurant chain. Tuesday was National Pancake Day, and IHOP made sure everyone on social media knew all about it, setting up a social war room in MRM//McCann's New York headquarters for the day.

@ktjrichards Katie Richards is a staff writer for Adweek.