AN INSIDE LOOK

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Folks in the advertising world love to talk.

Which is lucky for Lisa Hickey, who recently completed her new book, Design Secrets: Advertising. Hickey took six months to conduct hundreds of interviews and secure permission from clients, agencies and actors to reprint work from some of the most memorable campaigns since 1997 for her book.

“I tried to get a few different perspectives by interviewing clients, directors and creatives,” said Hickey, who is CEO and founder of Velocity Advertising, Boston.

Launching this week, Hickey’s new tome explores the creative thinking behind cam paigns such as Arnold’s Volkswagen work and TBWA\Chiat\Day’s...

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