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Putting agency staffers’ names in ads is a time-honored industry tradition, but Ground Zero has taken the practice to absurd lengths.
Characters in three movie-trailer ads from the Marina del Rey, Calif., agency on behalf of the Los Angeles Times are named after someone who works at the shop, a friend of someone who works there, someone who used to work there and even the husband of someone who used to work there. (The name of the latter, Rohitash Rao, was too good for the creatives to pass up.)

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