In the cultural lexicon—and perhaps the English language—there are few words more polarizing than Goop.
This story first appeared in the March 2, 2020, issue of Brandweek magazine. Click here to subscribe.
Inside Goop’s Evolution From Celebrity Newsletter to Burgeoning Lifestyle and Wellness Empire
The $250 million company has benefited from savvy business building and a personal—and unconventional—approach
Chief content officer
Elise Loehnen at Goop’s Los Angeles HQ.
Rozette Rago for Adweek
