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Virtual reality was the talk of the 2016 Cannes Lions festival. But in truth, most VR entries were underwhelming. The Film jury, for example, gave out just one Lion (a bronze) to a VR project, and jury president Joe Alexander openly admitted it was almost a token award to ensure VR was represented among the winners.
The glaring exception, though, was McCann New York's "Field Trip to Mars" for Lockheed Martin.
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