Inside Charmin’s Themed Times Square Bathrooms for Holiday Shoppers

Dax Shepard was part of the toilet paper-cutting ceremony

From 2006 to 2010, Charmin made bathrooms available to holiday shoppers in New York’s Times Square. This week, the Procter & Gamble company revived that effort with 14 themed bathrooms to help the nearly half a million people who go to Times Square to shop during the holiday season. To kick off the occasion, Charmin had a toilet paper-cutting ceremony featuring actor Dax Shepard.

@KristinaMonllos Kristina Monllos is a senior editor for Adweek.