Inside the Campaign Ad Machine

A small group of savvy political operatives will control how billions will be spent in next year’s election

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Talk to enough political consultants, and sooner or later you’ll hear some variation on the same story: the one about the tiny, small-market TV stations that, come the year after a big election, suddenly find themselves with enough money to buy new furniture, remodel their studios, and give out big bonuses to their staff.

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