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Over the past couple years, consumer trends within the alcohol industry have rewarded lower calorie, “healthier” options like hard seltzer, as well as brands that offer transparency related to their ingredients lists and processes. Capitalizing on both of those trends, Belvedere Vodka today released a new line of fusion products, the first products offered by the company that are certified organic.
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The launch of Belvedere Organic Infusions builds on the Moët Hennessey-owned spirits company’s “Made With Nature” brand platform, which launched last September, and is supported by a digital ad campaign.
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