Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
An enormous eight-story digital billboard will light up Times Square Tuesday night, and Google will be the first company to run an ad campaign on it later this month.
The billboard, which is about the length of a football field, will cost advertisers $2.5 million a month. Google's ad will run from Nov. 24 until early 2015, and a digital art exhibit courtesy of Universal Everything and SapientNitro will fill the screen until then, according to The New York Times.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in