Innocent Maps Out Plan to End Ad Industry Greenwashing

The drinks brand aims to create a framework to help nervous advertisers navigate green marketing

Join global marketing leaders at Brandweek Europe, 9–10 Nov. as they share insights into purpose-driven marketing, Web3 and more. Get your pass at 20% off now.

In February, Innocent Drinks had a “misleading” promotion banned by regulators for exaggerating its positive environmental impact. Now, as it launches a campaign entirely focused on sustainability, its CMO wants to collaborate with the wider advertising industry to ensure brands aren’t scared to speak out about green initiatives.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in