Initiative Withdraws From Disney Review

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LOS ANGELES — Fifteen-year incumbent Initiative Media North America has withdrawn from the estimated $500 million-plus Walt Disney Co. review and the studio is expected to name Starcom as its new agency, sources said. Interpublic Group of Cos.’ Initiative, L.A.; Bcom3’s Starcom, Chicago; and Publicis and Cordiant-owned Zenith Media, New York, were the finalists.

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