Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
With the former Asher/Gal & Partners in what seems to be an identity crisis, the law office of Larry H. Parker has pulled its $2 million creative and media account from the shop and reassigned the latter to Initiative Media.
Initiative was selected following a review of Los Angeles-area shops. Dick Fried, president of Ad/Alliances in Encino, Calif., led the review. Asher, now called G/F/D/M (see page 10), did not defend.
Ron Beck, partner at the Long Beach, Calif.,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in