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Initiative, the Interpublic Group media agency, has appointed Kendra Hatcher King to the newly created role of worldwide director of insight and innovation. She starts the new job this month.
King (pictured) will focus on helping a number of the shop’s big network clients such as Unilever develop marketing programs to grow their brands. She will report directly to Richard Beaven, global CEO at Initiative.
Previously, King has served as svp and director of contextual planning at Publicis Groupe’s Starcom MediaVest Group, where she was a planning leader on the Coca-Cola North America account.
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