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NEW YORK Interpublic Group’s Initiative has appointed Mike Tunnicliffe global client and network development director, a new position in which Tunnicliffe will oversee global and multi-regional new business efforts and also serve as the top liaison with existing multi-region and global clients.
Tunnicliffe had been Initiative North America’s chief strategic officer, a post he assumed about one year ago. He will remain in New York and continues to report to Alec Gerster, ceo, Initiative Worldwide. “I have seen Mike drive to deliver the best of the Initiative network against new business opportunities,” Gerster said in a statement.
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