Initiative Revamps Key Research Unit

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NEW YORK Interpublic Group’s Initiative has reorganized a key research department into two separate units: Consumer Insight and Futures and Technology.

As a result, evp David Ernst, who ran the precursor operation for 10 years, is leaving the agency.

The departure was a “mutual” decision, according to a memo from Initiative North America CEO Richard Beaven to employees that outlined the changes.

Beaven

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