Initiative Recruits Richardson, Greene

Initiative Media’s Central Region has hired Cathy Richardson as broadcast supervisor and David Greene as account manager. Both will work out of the Chicago office. Richardson will manage local broadcast buying for the Goody’s Family Clothing account and Greene will be part of the planning and client services team for Bally Total Fitness. An industry veteran, Richardson most recently served as a media planner and buyer with Bader-Rutter & Associates in Milwaukee. In that role she negotiated national and regional print campaigns for Boise-Cascade and bought television time for Zeneca.