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NEW YORK Interpublic Group’s Initiative said it has appointed Janet Fitzpatrick to the new position of chief strategic officer.
Fitzpatrick, who will be based in New York and report to Initiative worldwide CEO Alec Gerster, will insure that resources and talent are leveraged properly across the worldwide network. She will also work closely with regional leaders and lead the company’s growing pool of channel planners.
Fitzpatrick was previously vp and director of global marketing at Motorola, where she was credited with helping to revitalize the company’s brand and gain revenue share in North America, Latin America and other markets.
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