Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Interpublic Group’s Initiative Worldwide said it tapped Mike Tunnicliffe for the newly created position of North American chief strategic officer.
Tunnicliffe, a 25-year media industry veteran, will report to Initiative Worldwide chief executive Alec Gerster and oversee U.S. business development strategy. He has been an evp in the company’s London office, guiding work for clients in 38 markets with combined billings in excess of $1.5 billion. Tunnicliffe, 44, will relocate to New York. He has been with Initiative for the past seven years.
“We
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in