Initiative Names Biz Dev SVP

Looking to build bench strength in its New York office, Initiative Media North America has tapped Elizabeth Marks as senior vice president and director of business development.

In this new position, Marks will lead the charge in all business development activities for Initiative. Her responsibilities will include the pursuit and generation of new clients, supervising the development of all related materials, and internal coordination with all departments of the company’s North America operations.

Marks will report to Jill Botway, executive vice president and director of marketing.

“The combination of Liz’s experience, drive and talent make her a key asset to our team, and I look forward to working together on our aggressive new business outreach,” said Botway.

A 15-year veteran of the industry, Marks most recently was a senior vice president at Arc: eConsultancy, a consulting firm focused on the strategy, architecture and stewardship of online businesses. That company’s client roster included Citigroup, JP Morgan, and Sotheby’s