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LOS ANGELES-Initiative Media North America will launch a new company next month called Initiative Partners that will work with ad agencies of all sizes. Heading the new unit as president and CEO will be Bruce Silverman, Initiative executive vice president, managing director of the Southwest Region. Initiative Partners will begin life with an estimated $500 million-plus in billings from about 60 agencies around the country which already partner with the Interpublic media network for media, but which will pursue new alliances independent of Initiative Media as well.
Initiative’s
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