Initiative Media Bolsters National Broadcast Staff

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NEW YORK Initiative Media North America has hired an industry veteran and promoted one on staff to each assume the newly created role of senior vice president, group director of national broadcast.

Ray Dundas, formerly group director of national broadcast at OMD New York, has been added by Initiative. Based in New York, he will be responsible for the national broadcast operations of Initiative’s West Coast office, as well as key clients such as Coors Brewing Co.,

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