Initiative Makes Executive Changes

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Interpublic Group’s Initiative Media North America is putting in place new leaders at three of its offices, sources said.

The moves come as Initiative Partners president and CEO Bruce Silverman departs for WongDoody in Los Angeles, where he will serve as president. The office was previously led by managing partner Ben Wiener, who will continue to be based in Los Angeles, according to a statement issued by WongDoody.

Replacing Silverman as president of Initiative Partners is Randy Bixler, who was previously director, Western region client services, sources said.

Rich





AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in