Initiative Makes Executive Changes

Interpublic Group’s Initiative Media North America is putting in place new leaders at three of its offices, sources said.

The moves come as Initiative Partners president and CEO Bruce Silverman departs for WongDoody in Los Angeles, where he will serve as president. The office was previously led by managing partner Ben Wiener, who will continue to be based in Los Angeles, according to a statement issued by WongDoody.

Replacing Silverman as president of Initiative Partners is Randy Bixler, who was previously director, Western region client services, sources said.

Rich Simms, who is currently executive vice president, general manager of Initiative’s Southeast region, is said to be moving to Los Angeles to serve as executive vice president, general manager of Initiative Media’s Western region.

To lead the Atlanta office, Initiative has promoted Rob Claxton to general manager, Southeast region, sources said. He had been senior vice president, group account director in the Southeast.

Initiative representatives could not immediately be reached for comment.