Initiative Expands National Broadcast Department

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NEW YORK Initiative Media North America has hired an industry veteran and promoted one already in-house to take on the newly created role of svp, group director of national broadcast.

Ray Dundas, formerly group director of national broadcast at OMD New York, has been brought in by Initiative. Based in New York, he will be responsible for the national broadcast operations of Initiative Media’s West Coast office, as well as key clients including Coors Brewing Co.,

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