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NEW YORK Interpublic Group’s Initiative has exited the estimated $2.3 billion AT&T media review.
The agency said it withdrew, citing the client’s conflict policy.
Initiative did not disclose the source of the conflict, but sources said it was AT&T rival Verizon, whose media chores are handled in part by Initiative sister shop Universal McCann.
The client confirmed the media review in late August, indicating that it had invited five media roster shops, including Initiative, to compete. Also invited were: Omnicom’s OMD and GSD&M Idea City, WPP’s Mediaedge:cia and Publicis Groupe’s Digitas.
Sources
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