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NEW YORK Interpublic Group’s Initiative said it has appointed Brian Kelly to the new post of evp, retail marketing.
Kelly will be based in Atlanta and manage Initiative’s Home Depot account, as well as oversee the shop’s retail unit, which also inlcudes Big Lots, Carl’s Jr. and Hardee’s. (Home Depot spent $470 million last year on ads, while the other three clients spent approximately $150 million combined, per Nielsen Monitor-Plus.)
He will report to both Rich Simms, evp and general manager of Initiative’s Western and Southeast regions, and Carolyn Bivens, president and COO, Initiative North America.
Simms
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