Initiative Appoints Kelly Retail EVP

NEW YORK Interpublic Group’s Initiative said it has appointed Brian Kelly to the new post of evp, retail marketing.

Kelly will be based in Atlanta and manage Initiative’s Home Depot account, as well as oversee the shop’s retail unit, which also inlcudes Big Lots, Carl’s Jr. and Hardee’s. (Home Depot spent $470 million last year on ads, while the other three clients spent approximately $150 million combined, per Nielsen Monitor-Plus.)

He will report to both Rich Simms, evp and general manager of Initiative’s Western and Southeast regions, and Carolyn Bivens, president and COO, Initiative North America.

Simms said, “Brian understands the unique needs of retail brands, particularly the importance of media, branding, and promotional strategies in driving sales and standing out from the competition.”

Kelly had previously been a consultant to regional and multi-unit service organizations. Prior to that, Kelly served as chief marketing officer at Lane Bryant, the women’s plus-size apparel brand. He has also been vice president, marketing at Sears Roebuck and has served in the Chicago office of Ogilvy & Mather, where he was an svp on the Sears account.