INGALLS, T.J. TURN 20

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In today’s advertising world, its rare for a client-agency relationship to last 20 months, let alone 20 years. But that’s how long Ingalls Advertising in Boston and T.J. Maxx have been working together.
The first T.J. Maxx store opened in Massachusetts in 1977, and Ingalls was the retailer’s agency from the beginning. In fact, former Ingalls chairman Joe Hoffman and Ben Cammarata, chief executive officer of T.J. Maxx parent TJX Cos., developed the chain’s name.
The account has been at the agency long enough for two generations of the Farrell family to have worked on the business.

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