Ingalls Interactive Makes a Pair of Connections

Joins Forces With Deloitte Division, Hires Account Service Director
BOSTON–Looking to add depth to its service offerings and gain credibility with new business prospects, Ingalls Interactive has forged an alliance with the systems integration unit of consulting titan Deloitte & Touche.
Separately, Robert Guay has joined the 15-person division of Boston-based Ingalls as vice president and director of account service, a new position.
Guay had been at Mullen in Wenham, Mass., for the past year as an account supervisor in that shop’s interactive group, overseeing assignments for Dexter Shoe Co., The Stanley Works and General Motors.
At Ingalls, he will guide relationships with John Hancock Financial Services and 21st Century, a Chicago-based telecommunications company.
Guay will report to Mark Wilson, senior vice president and managing director of Ingalls Interactive, who said he hired Guay to help manage recent growth. Revenues at the unit improved 15 percent in the past year and may be up more than 40 percent for 1999, Wilson said.
Teaming with Deloitte Consulting/DRT Systems should help Ingalls “be a player” in the global interactive marketplace, Wilson said. The unit has more than a dozen offices nationwide; Ingalls will work with Deloitte’s Wakefield, Mass., outpost.
As part of a nonbinding “exclusive” working relationship, Ingalls will provide creative content and strategic guidance, with Deloitte’s team of more than 400 technical experts designing systems and software solutions to help clients do business in cyberspace, Wilson said.
The marriage has already resulted in two projects, but because of Deloitte’s practice of respecting client confidentiality–standard among large consulting firms–Wilson declined to name the clients. A Deloitte representative also declined comment, citing company policy.
Both Wilson and Guay point to such partnerships as a logical evolution of interactive marketing that is sure to continue. For example, Mullen recently joined forces with a Ernst & Young, leading to a successful pitch for a multimillion-dollar interactive assignment from the Agfa-Gevaert Group [Adweek, Jan. 11].