Ingalls Effort Takes Citizens Bank To The Rails, Roads And Airwaves

Citizens Bank last week broke what were described as “interactive” transit ads and a pair of TV commercials from Ingalls Advertising in Boston.
One poster appearing in Boston-area subway stations reads, “Danger. Beware of the third rail. And missing out on free checks and free ATM use with a Citizens Bank Circle Checking Account.”
An execution placed on the back of city buses reads, “Caution. Bus stops suddenly. Just like your check and ATM charges with a Citizens Bank Circle Checking Account.”
Ingalls creative director Steve Bautista, who oversaw the campaign’s development, called the transit ads “interactive.