ING Direct Launches Search

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

NEW YORK — ING Direct, the online banking unit of financial services company ING Group, has launched a review of its ad account, according to a consultancy that’s managing the process. Billings are estimated at $50 million.

Incumbent agency, Howard, Merrell & Partners in Raleigh, N.C., is not participating, said Rick Hooker, president of the Boston-based seach consultancy Pile and Co.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in