Infographic: Women's Media Consumption Habits

Digital preferences show how brands can reach ladies on their own terms

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

As a demographic, women—whose spending power in the U.S. was estimated by Merrill Lynch to be $5 trillion—continue to grow in power and in appeal to marketers.

For more than a year, starting with Dove's "Real Beauty" campaign, brands have flooded the airwaves with ads pushing pro-female messages, with some partnering with big media names like Glamour, Hearst and Cosmopolitan to tap into the empowerment trend. But women's purchasing power goes beyond traditionally female brands: Trulia's CMO told Adweek last year that 96 percent of the influence in a purchase belongs to the ladies, and the company launched a $45 million campaign aimed at them.



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