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Female sports fans have long known that even if the community still acts like a boys’ club, women are some of the most passionate sports junkies out there. And the numbers prove it: Sports brands need to start paying attention to women if they don’t want to lose crucial engagement.
New data from social intelligence software company Shareablee found that women make up approximately a third of sports engagement on social media, and that the majority of Olympics engagement (63 percent on Facebook, 54 percent on Twitter and 64 percent on Instagram) came from women in 2018.
“We know that women have long been an integral part of sports teams’ fan base, but through social media analytics, we are now getting a clearer view into what are true drivers to this engagement,” said Tania Yuki, CEO and founder of Shareablee.
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