Infographic: Millennials Can Tell When You’re Marketing to a Stereotype

Most are turned off by ads that try too hard

Video editor: Breana Mallamaci

With all the stereotypes surrounding millennials, marketers may find it tempting to fall into easy traps. But millennials will not be put into a box, and pandering to them will hurt your brand’s image, according to new research from Fuse Media, whose audience is comprised of multicultural millennials.

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This story first appeared in the June 11, 2018, issue of Adweek magazine. Click here to subscribe.
@sammynickalls sammy.nickalls@adweek.com Sammy Nickalls is a freelance writer and the former departments editor at Adweek.