Infographic: What Shoppers Actually Think About the Hottest Direct-to-Consumer Trends

Brandweek and YouGov teamed up for a survey on ecommerce, pop-ups and subscription services

While most people would still rather shop in person, many are turning to online retailers to buy directly or research products. Illustration: Jan Kallwejt

With a bevy of direct-to-consumer upstarts regularly entering the market, we wanted to find out not only how consumers shop but also how they perceive trends within the DTC brand space. That’s why Brandweek partnered with YouGov to survey 2,494 adults across the U.S. on their preferences when it comes to online shopping, pop-up shops and subscription boxes.

This story first appeared in the Feb. 4, 2019, issue of Brandweek magazine. Click here to subscribe.
@KristinaMonllos kristina.monllos@adweek.com Kristina Monllos is a senior editor for Adweek.
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