Brand MarketingInfographic: What People Are Saying on Social Media About Their Wireless CarriersSentiment is surprisingly positiveBy Carrie Cummings|October 24, 2016ShareBy Carrie Cummings|October 24, 2016Share Complaining about wireless providers is quickly replacing overeating as the great American pastime. The four big providers—AT&T, Verizon, Sprint and T-Mobile—have spent years and hundreds of millions of dollars in their attempts to endear themselves to consumers. Their efforts might actually be working, based on social chatter. A new study by Infegy, a Kansas City, Mo.-based social media intelligence firm, took a look at social media conversations around the telecom giants and gleaned some interesting results. Most surprising: The majority of millennials and boomers are happy about network speeds—at least in what they say on their social feeds. "Customers want brands to engage with them on a personal level," said Infegy CEO Justin Graves. Carlos Monteiro This story first appeared in the October 24, 2016 issue of Adweek magazine. Click here to subscribe. Adweek Adweek