Infographic: What Millennials and Gen Z Want From Company Logos

Monochrome and gender-neutral designs are among the new trends

In the age of shoppable livestreams, social commerce and influencer marketing, a static logo may seem like an afterthought when it comes to brand identity.

Click for more from this issue

This story first appeared in the Nov. 1, 2021, issue of Adweek magazine. Click here to subscribe.