Infographic: What Millennial Women Value Most in Terms of Work, Money and More

Brands need to know they’re not all the same

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Millennials make up about one-quarter of the U.S. population, and women comprise about half of the demo. Research from CafeMedia, a women-focused digital media shop, takes a deeper look at what the segment values most when it comes to work, money and experiences. And the results could help marketers better meet their needs. "Brands need to first recognize that not all millennials are the same, and there isn't a one-size-fits-all solution," said CafeMedia svp, strategy and insights Rachel Parkin.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in