Infographic: What Marketers Really Think About Artificial Intelligence

Nearly half believe it's an overhyped buzzword

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In a world of tech innovations, new platforms and constant competition, it’s easy for words to lose their meaning, even when the concepts they represent are changing the industry. Pushing any concept too hard, too fast and with too few tools can rapidly morph the buzzy into a buzzword—and “artificial intelligence” isn’t immune, according to new research by marketing automation platform provider 

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This story first appeared in the Jan. 8, 2018, issue of Adweek magazine. Click here to subscribe.