Infographic: What Marketers Need to Know About Changing Customer Service Expectations

Consumers are demanding multichannel options that are easier to use

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Nearly 20 percent of U.S. households now contain 10 or more connected devices, and as consumers increasingly work new communication tools into their daily lives, they are also demanding multichannel options when they need customer service and expect it to be faster and easier to use than ever. Not all companies, however, are meeting those expectations.

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This story first appeared in the March 12, 2018, issue of Adweek magazine. Click here to subscribe.