Data Points

Infographic: What Gen Z Wants to See From Brands During a Pandemic

Almost 90% of younger consumers want companies to acknowledge Covid-19

Unsurprisingly, brands putting out helpful, authentic messages are the ones that resonate most with Gen Z.Carlos Monteiro

By Nicole Ortiz

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The novel coronavirus pandemic has brought Gen Zers’ lives to a grinding halt: graduations canceled, first jobs delayed, proms held virtually. And on top of that comes the economic stress and worry that a loved one might contract the virus.

DoSomething surveyed consumers between the ages of 13 and 25 about their concerns surrounding the pandemic with a focus on the sorts of messaging they’d prefer to see from brands during this time and how these brands can engage their consumers to actually make a difference.