Infographic: What Gen Z Wants to See From Brands During a Pandemic

Almost 90% of younger consumers want companies to acknowledge Covid-19

The novel coronavirus pandemic has brought Gen Zers’ lives to a grinding halt: graduations canceled, first jobs delayed, proms held virtually. And on top of that comes the economic stress and worry that a loved one might contract the virus.

Click for more from this issue

This story first appeared in the June 15, 2020, issue of Adweek magazine. Click here to subscribe.