Infographic: What Gen Z Wants to See From Brands During a Pandemic

Almost 90% of younger consumers want companies to acknowledge Covid-19

says brand in the middle and has a bunch of small icons floating around with stats
Unsurprisingly, brands putting out helpful, authentic messages are the ones that resonate most with Gen Z. Carlos Monteiro

The novel coronavirus pandemic has brought Gen Zers’ lives to a grinding halt: graduations canceled, first jobs delayed, proms held virtually. And on top of that comes the economic stress and worry that a loved one might contract the virus.

This story first appeared in the June 15, 2020, issue of Adweek magazine. Click here to subscribe.
@neco_ornot Nicole Ortiz is Adweek's senior story editor, managing Adweek's edit hub through which all digital content flows.