Data Points

Infographic: What Brick-and-Mortar Shoppers Care About Most

Brands need to know about the consumers in their stores

illustration of people shopping — Families earning $25,000 to $50,000 a year account for a quarter of brick-and-mortar shoppers.Carlos Monteiro

September 2, 2019

Brick-and-mortar shoppers are pretty evenly distributed across generations, but there are some key demographics that stand out, according to new research from consumer intelligence company Resonate.

Sammy Nickalls

@sammynickalls
sammy.nickalls@adweek.com

Sammy Nickalls is a freelance writer and the former departments editor at Adweek.

Data Points

Infographic: What Brick-and-Mortar Shoppers Care About Most

Brands need to know about the consumers in their stores

Sammy Nickalls

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