Infographic: What Brick-and-Mortar Shoppers Care About Most

Brands need to know about the consumers in their stores

Brick-and-mortar shoppers are pretty evenly distributed across generations, but there are some key demographics that stand out, according to new research from consumer intelligence company Resonate.

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This story first appeared in the Sept. 2, 2019, issue of Adweek magazine. Click here to subscribe.