Infographic: What Brick-and-Mortar Shoppers Care About Most

Brands need to know about the consumers in their stores

illustration of people shopping
Families earning $25,000 to $50,000 a year account for a quarter of brick-and-mortar shoppers. Carlos Monteiro

Brick-and-mortar shoppers are pretty evenly distributed across generations, but there are some key demographics that stand out, according to new research from consumer intelligence company Resonate.

This story first appeared in the Sept. 2, 2019, issue of Adweek magazine. Click here to subscribe.
@sammynickalls sammy.nickalls@adweek.com Sammy Nickalls is a freelance writer and the former departments editor at Adweek.