Infographic: What Brick-and-Mortar Shoppers Care About Most
Brands need to know about the consumers in their stores
Families earning $25,000 to $50,000 a year account for a quarter of brick-and-mortar shoppers.
Carlos Monteiro
Brick-and-mortar shoppers are pretty evenly distributed across generations, but there are some key demographics that stand out, according to new research from consumer intelligence company Resonate.
This story first appeared in the Sept. 2, 2019, issue of Adweek magazine. Click here to subscribe.
