Infographic: What Brands Are March Madness Fans Spending Their Money On?

Wunderman breaks down buying habits

Brands are eager to tap into the massive audience tuning in for Saturday's NCAA Final Four games, but the categories those fans are spending the most money on might surprise you. According to Wunderman—which analyzed 1.87 million social media mentions for its new study on March Madness fans' buying behaviors—they spend the most on children's apparel, toys and baby products.